There is a saying in sports, "Winning Builds Momentum". When it comes the the Grand Rapids Griffins it pays off in more ways than one. Its called "Winning Wednesday"
Here is how it works and it is pretty simple. Come to a Wednesday game, Griffins win, You get to come to the next Wednesday home game for free. Yes free!
Already on their fourth mid-week game the Griffins are 3-1 with the only loss coming during the November matinee game. Because of the noon start of that game, the Griffins honored their first Wednesday win for the next Wednesday game the Wednesday before Thanksgiving.
One of the premises of the promotion is to get fans to weekday games that traditionally have low attendance. Tonight's game was played before a crowd of 5,586. The Griffins won in a shootout. With the win, all of the fans at the game can exchange their ticket for the next Wednesday game.